3 Reasons to Create Your Own Information Products Business Online

As an online marketer, you can see how many thousands of information products are created to serve this niche alone. Some of the most successful online marketers make their living by promoting courses and e-books that teach various internet marketing skills. You can find information products, though, on every imaginable subject, so the field is wide open. You can also find plenty of info products on topics such as “dating tips” and “dessert recipes,” as well as thousands of others. One of the main functions of the web is to deliver information to people, and this will always be the case. If you’ve ever considered entering the information products business, the following three benefits of doing this might be all the convincing you need.

1) When you sell information products online, you have no guarantee of success, and this is, of course, true of any business. Yet failure in this case, which usually results from not doing proper preparation, doesn’t have to be costly, so it’s easy to try again. Whereas with an offline business you might be investing your life savings, there are many low cost and free online marketing strategies.

In other words, you can create lots of info products in various niches and proceed with the ones that are successful. Testing out new ideas with info products is a walk in the park. One of the best aspects of an information business is that digital products, unlike physical ones, don’t require any shipping or storage. This solves the biggest hurdle businesses face when starting out, which is having to take care of these recurring costs. Your info product can be downloaded by your customers right away, without having to wait – instant gratification!

2) Information products can be created in a single day when you know how. The fact is, experienced information marketers do this consistently.

3) When you have this business model in place, you can simply release products when you want and sell them to the people on your email list. What’s more, when you have your list of buyers, your market research becomes as simple as shooting them an email and asking what they want. As you release more products, you’ll eventually be seen as an authority in your area of interest.

As we’ve seen, if you’re committed to doing what it takes to succeed, selling information products can be the ideal business. Some of the largest and most profitable info product businesses that are raking in huge profits today were started from scratch. It’s not necessary to understand everything perfectly to get started.

The more action you take, the easier it will be to know what to do next. All you have to do is find a topic that excites you, do some research and launch an information product!

Do You Wonder Why You Do Not Have An Information Products Business?

It is certainly no secret that information products can be extremely lucrative if done right. The expression, information product empire, can accurately describe what some people have done with their info products. People love any kind of information that helps them achieve a goal or solves a problem. When you stop and think about it, this is not so unusual to find people who will pay to have their problems solved for them. You cannot just run out and do this because there are many things that must get done the right way. Here are three terrific reasons to begin an information product business as soon as possible.

You can actually turn your hobby or passion into an information product! Most people have subjects they’re very knowledgeable about or favorite hobbies that really interest them. You might be surprised how many hobbies can be turned into practical businesses. For example, let’s say you’re really good with computers and can troubleshoot various problems that come up. This isn’t something you’re paid to do, you just love tinkering with computers. Now many people would appreciate having this skill, so you could put this information into an e-book and you’d have an audience ready to buy it. Many different topics actually have target markets who would be interested in useful information. Not only can you make a success out of this, but it will be a labor of love, as you’re basing it on something you actually enjoy.

You can always renew your existing info products, ramp them up and sell them at a higher price. In fact, this is a favored method by many people, and they make even more money from it because it is priced higher. It is just a question of making something a little better and then using proper positioning.

When you hire a freelancer to write for you, all the content is an expense you pay once, and then you are free to go out and make money with it. You buy the content and then you can use it over and over for life. The profit margin with information products is notoriously high, and that is another part that makes it so attractive. This one reason alone is a proof that the info product business can give you huge returns for your one time investment. If you want to find something you can do and be successful with, then you need to consider information products business. It doesn’t matter even if you’re new to the whole info product business, as you move along you’ll realize how you can sell your products packaging them in various ways. You can start doing research today for good products to learn from, and that is a good idea to do.

How to Create an Information Product Business Online

Two years ago I was stuck in a job that I hated, making barely enough money to pay my bills and struggling to find the time to continue pursuing my real dream of writing music, which seemed to be slowly slipping through my fingers. I knew there had to be a way to get out of the trap I seemed to be stuck in, but I couldn’t figure out how. I was in my early thirties and I reached a low point where I felt very defeated. I remember talking to a friend one night, a co-worker actually, and I said “All I want to do is to find a way to make enough money to pay my bills and enjoy my life on my terms”. I wanted the ability to create my own schedule and pursue my dreams on my own terms. I’ll never forget my friend’s response, without missing a beat he said, “That’s what everybody wants.”

Sometimes in life we have to hit a low point before we’re really motivated to take action. Shortly after this conversation I embarked on what is now close to a two and a half year journey of creating and launching my own information product business online. Prior to this point I had worked a series of low paid, unsatisfying jobs, all with the idea that at heart I was a musician and these jobs were nothing more than a means to an end. Well I’m still a musician, and I continue to pursue my passion for playing and performing my music. But the difference now is that I have a business, two actually, that I believe in and that sustain me. Regardless of what happens with my music career and the inevitable ups and downs that is part of the music industry, I have a business that I believe in that is much more than just a means to an end.

I’m in touch with a lot of people, both in person and via email. One issue that I’ve heard over and over is that people are struggling financially right now. As we all know, the economy isn’t doing so great right at the moment. I’m an optimist and I’m confident we will recover, but the reality is that right now things are hard for a lot people.

It Doesn’t Have To Be This Way!

For the last several months I have been developing a program that teaches people how to create and launch their own information product business online. If you have knowledge that you’ve acquired over the years that others would like to learn, creating an information product business is a great way to either supplement your current income or generate a full time income. For me, what originally started as something I did in my spare time as a hobby has blossomed into two businesses, with two employees. In my new program I show you how I did it and how you can do the same.

Why Information Products?

There are a lot of ways to make money on the internet but I am specifically interested in helping people learn how to create and launch information products, for a variety of reasons, a few of them are:

1) Extremely low costs to get started. I mean extremely low. If you have a computer and internet access you can get started for about $35.00. I don’t know of any other legitimate business opportunities where the barrier to entry is this low. If you have a good idea and the will to implement it you can get in the game very easily and quickly.

2) It’s Automated. What’s great about selling information products is that the entire process of selling can be automated. If you sell a digital product like me you have nothing to ship. The product is delivered instantly and automatically. No warehouses, no assembling products and no driving to the post office to ship your products. Now I should point out that I do sell hard copy products as well but I have someone else that I’ve outsourced packaging and shipping to. I just send them my orders and they take care of the rest. Problem solved.

3) Flexible Schedule. I can’t think of a better ¨day job¨ than working online. Need to take a week off? No problem, just take your laptop with you and your good to go. I have run my business from multiple states and multiple countries because of the flexibility my job allows. Wherever I go with my laptop and an internet connection is my office. I have worked in such remote areas as The Cayman Islands, Costa Rica, Nicaragua and Florida. OK Florida isn’t that remote, but the point is it doesn’t really matter. Basically the whole world has internet access at this point and if you have internet access you can work just as effectively, regardless of where you are.

4) No Boss. I guess this one ties into having a flexible schedule. I personally have always hated having a boss to answer to. I guess it goes along with being a musician and a free spirit. When you work for yourself you answer to yourself. Now I’m not going to lie, this has its pros and cons. When the shit hits the fan you have no one to blame but yourself. But for me, the pros definitely outweigh the cons. I’ll take dealing with the challenges and struggles of running my own business over dealing with an ungrateful, mean, domineering boss any day.

5) You Choose Your Own Niche. This is a big one. I chose the music licensing industry both because I knew quite a bit about it and because I’m a musician and I wanted to stay close and connected to the music industry. If you’re day job is selling used cars or insurance or something like that, it’s hard to really feel like your job is anything other than an end to a means. When your day job is connected to your passion and your dream, the two go hand in hand and help support each other. I have been paid to teach others about the music licensing industry and as a result have personally learned a great deal more about the industry which has helped me take steps forward. Choosing the right niche is an important decision and if you choose the right one it will not only help you make money but will help you get closer to achieving your long term goals.

6) It’s Recession Proof. I’ve made a lot more money this year than I did last year despite being in an economic downturn. I have had challenges, no doubt, but one of the many great things about working for yourself is that you have the ability to adapt to your circumstances. When you have a job, if you have a job, you get paid the same month to month regardless of what’s happening. But with an internet business you can adapt to the changing circumstances. Need to make more money? Launch a new product. Need to generate more sales? Offer a discount. You call the shots and are able to adapt to what’s happening.

Four Actions That You Can Take Right Away in Order to Have a Productive Business Day

Doing more with my 24 hours is something that has my whole attention these days. Managing your time well seems to be an art. It’s a topic that affects the productiveness of your day, and there a lot of tips and tricks that you can use to maximize your time.

But today I want to share some of the things that I notice are working for me and in my business. For some of you, they may be nothing new, but the truth is that these tips work and you don’t need to complicate things.

Some of the best systems that work are the most simple ones.

Here are some of the ideas that you can implement right away to form better time management:

  • Do not open your email first thing in the morning

Have you noticed that when the first thing that you do after turning on your computer is to check your email, you usually stay there at least 30 minutes, maybe even an hour? Usually there are not important emails to attend to, but still you can’t help checking, right? Don’t be ashamed to admit this, you are not the only one. But you need to figure out a system that incorporates checking your email with being productive.

You need to have a schedule when you check your emails so that you don’t check it 4-5 times a day… maybe more.

Create a goal for yourself; spend only 30 minutes in a day to check your email (preferably when you finish all your work) and then be done with looking at your email for that day.

  • Don’t use your brain too much–take regular breaks

Yes, it’s true. Your brain need some rest and you will be a lot more productive by taking a break every 3 or 4 hours. Don’t work like a maniac all day long. Here is a nice schedule that you can follow to have a organized and productive working day (especially if you work from home):

7:00 – 8:00     Wake up and work out
8:00 – 9:00     Shower, dress, eat breakfast.
9:00 – 12:30   Do your work! (NO EMAIL!)
12:30 – 13:30 Lunch!
13:30 – 15:30 Do your work!
15:30 – 16:30 Take a break and anything you want
16:00 – 17:30 Do your work!
17:30 – 18:30 Reply to emails, plan the next day, finish your thing!

  • Keep your focus

Keeping your focus while at your computer is one of the simplest things that you can do… and it’s very productive. If you don’t have a crystal-clear goal when you are at your PC, trust me it’s better to step away until you do. You will be so much more productive by doing this.

  • Don’t compare yourself with your peeps

You will have a big problem doing this because you will not appreciate your small results.

Maybe you are at the beginning of your online journey and having 5-10 new subscribers is the best thing that happened to your business for a long time. You should really celebrate that! But if you look at the top person in your industry and see that she can get 700 sign-ups in one day, you can’t really appreciate YOUR success.

Never forget. Your SUCCESS IS AMAZING even if it’s a small or big result. It is still amazing because it’s a result that moves businesses forward.

Keep that in mind! And think about the fact that the top person in your industry was at some point where you are right now but she never gave up.

And voila… we are at the end of this post. These are my recommendations for a productive day.

But all this advice is useless if you will not implement it right away and make them a habit. Probably the most important tip is that you need to implement this new way of doing things in the way you work. To have a productive business, you need to become a productive person and the best part is when you are productive you will perform in your business–and that is probably something that you definitely want.:)