Strategy – How To Keep Your Service Business Focused On The Most Productive Business Activities

One of the prevalent problems most service business owners experience is difficulty with focus, loss of focus, and having no focus for their business. Instead, they conduct business from the “putting out fires” position. They aren’t staying focused at all times on the most productive business activities (bringing in clients, increasing revenue, increasing profit). They’re letting other demands pull them away. Often, these demands are not important or even relevant. If you’re having trouble keeping your focus on the right business activities, here are a few ideas for you.

1. Keep it simple.

You don’t have to do four million things at once. Eliminate 95% of the stuff you’re currently doing, and get it down to just a handful of activities. Put everything else “on the back burner” – at least temporarily. You can still do these activities. You don’t have to do them now.

2. Create a written strategy.

Know exactly what you want to accomplish with your business, the tactics to do that, and all the action steps that each tactic requires. Work from this strategy. Put a time-line to this strategy. Follow the time-line, and keep your focus on the top priority activity (as identified by your time-line).

3. Ask yourself at all times, “Is this the most productive business activity I could be doing?”

If not, make some changes. Make this reminder habitual and you’ll discover how much of your business activity is not focused on your most productive activities.

4. Execute your strategy consistently.

Use your written strategy as your business roadmap, making it clear what is next, and where your focus should be. Resist all the sales spiels and time demands, or delay them into future strategic behavior. You can add new things into your strategy at any time. Just make sure that they really are valuable and not distractions to your strategic objectives. It is challenging to stay focused and to resist distractions, but try using as a “filter” the primary objective of your strategy. Ask yourself if any new activities Will truly advance that objective.

5. Be clear in your strategic planning about any information or training you need, and work on getting it before you need it.

One sure way to stop your business momentum is to neglect to educate yourself in advance of the need to know. Figure out what you do not know and where to learn it. Stay ahead of your need to know and you will maintain the momentum of your business.

6. Recognize and reject distractions.

When new ideas or time demands arise, see if they fit the context of your current strategy. Explore whether or not they fit somewhere into your longer-term strategy. Are they simply distractions? Stay clear on this, and be willing to place these new potential activities where they belong in relation to your strategy.

7. Keep your focus on the concept of focus.

Modern life has unlimited potential to distract us with “important” activities that are essentially time wasters. It’s way too easy to get sucked into following the crowd with the “latest greatest” technologies, methods, and ideas. They are so seductive and play on our fear of being “left behind” in a rush to the new. We don’t question whether or not they are effective, fit our personality, or advance our strategy. Instead, we just jump in and follow the herd. Decide you will behave differently, and it will really pay off for your business.

These ideas will help you keep your service business focused on the most productive activities. Stay focused on attracting more clients, and increasing your revenue and profit. Don’t get distracted by off-track activities.